Travel is not just seeing the world but understanding it...
ABOUT
DR JONATHAN NEWMAN



Dr. Jonathan Newman is a social anthropologist, researcher, author, and podcaster dedicated to uncovering the hidden human layers of our world. As the Director of Deep Research, he has spent years helping companies - including Amazon, TikTok, YouTube, Uber, and Adobe - connect to human lives and needs.
Jonathan’s research is as diverse as it is profound, taking him into the cultural trenches of everything from global coffee and the cannabis industry to the inner workings of education and the international arms trade.
His insights are across academic journals, trade publications, and international media, and he is a speaker at global conferences, industry trade shows and festivals.
Whether navigating a high-stakes corporate culture or a remote community, Jonathan lives by the core philosophy of his latest book: to let go of preconceptions, embrace the unknown with continuous empathetic curiosity, and allow deep listening and kindness to lead the way.
Why should you think about travel differently
How we live with others
Explore cultures, learn about anthropology - seek out extraordinary destinations and unpack your luggage - you won't believe what's inside.
Explore and have adventures without travelling very far
Delve into the entanglements between a traveller and their location; discover intriguing insights into peculiarity, storytelling and differentiation; and learn how to travel through the world like a boat made from water.
How to have a different holiday
Investigate how people interpret the world through their interactions with six pair of connections: bodily and sensory attachments; material landscapes and living species; and earthly dimensions and transcendent realms.